SEO for Accountants and Accounting Firms: What You Need to Know

Search engines help potential customers find a business easily. With accounting being a very competitive industry, it can be challenging for accountants and accounting firms to stand out and make their business known.  

One of the ways you can grow your business is by utilizing search engine optimization. SEO can help your website rank higher on search engine results pages (SERPS) and exponentially increase your online visibility, particularly for local searches. Being on the most coveted spot on SERPs, which is the first page, can translate to increased website traffic, increased conversions, and increased revenue.  

The Importance of SEO for Accounting Firms and Accountants

Having a beautifully designed website is only a small part of the battle. If potential clients can’t find you, how will you be able to grow your business? SEO for accounting firms and accountants is a crucial but often overlooked aspect. 

SEO makes your website easy to discover on search engines. Each search query begins with a keyword. This can be variations of keyword + location, such as “accounting firm in x city” or “best accountants in z city.” 

For local businesses, it’s important to focus on growing local online presence. Why? The numbers don’t lie: 

• 76% of individuals who conduct a local search visit a business within a day. 
• 28% of searches can lead to a purchase. 
• 51% of smartphone users have found something new, either a company or a product, when they searched online using their phones. 
• Being at the top of the SERPs can potentially give your site almost 30% of the clicks when it comes to mobile searches.  

For accounting firms and accountants, these numbers are a potentially untapped resource. SEO, when done right, can help you capitalize on this and target the right set of customers for your business.    

Benefits of SEO for Accountants and Accounting Firms

Optimizing your site for SEO has a lot of benefits, which can include: 

• Improved business visibility
  

Ranking higher on SERPs puts your business directly in front of your audience and leads to more clicks. Observing best practices in SEO also means creating or claiming your Google My Business (GMB) listing. Besides keeping your pertinent business information in one place, a GMB listing adds your business to navigation services such as Google Maps. Not only will potential clients know more about your business, but they’ll also easily pinpoint your location.  

• Gaining a competitive edge 

Making your business discoverable gives you an edge over your competitors. Aside from being a cost-effective solution, SEO for accounting firms and accountants can also lead to better client engagement and increased website traffic. Plus, you can keep track of your progress with metrics and analytics.  

• Increased conversions and sales 

Better engagement and improved visibility can lead to more conversions, which, in turn, can generate more sales for your business.  

It can be challenging to run a business while keeping an eye on SEO. Hello SEO can help you optimize your website and attain first-page ranking on SERPs. Get in touch with us today and find out how Hello SEO can help you grow your business.