Five Ways to Leverage SEO for Real Estate Agents

real estate seo

SEO          April 2021              SHARE

Search Engine Optimization or SEO is a valuable tool for businesses that want to increase their online presence. Whether it’s a brick-and-mortar store or a practice, websites that effectively utilize SEO can enjoy better searchability and visibility. SEO makes it easier for businesses to reach new clients while also allowing potential clients to engage with the business and find out more details about it.  

Real estate agents can also greatly benefit from SEO. Aside from being able to boost your website ranking and traffic, real estate SEO can lead you directly to your target audience, prospective buyers and sellers.  

Real estate is already a very competitive industry, making it that much more important to gain an edge. In this article, we’re sharing a few ways you can use real estate SEO to grow your business.  

The Importance of Real Estate SEO

Modern homebuyers likely turn to search engines to look for houses and other properties. In fact, the internet plays a big role in the homebuyer’s journey. Instead of going through newspapers, potential buyers now go online to find their ideal home. Consumers are able to get virtual tours and some websites even allow visitors to compare and contrast properties.  

When utilized properly, SEO for real estate agents can lead to increased website traffic and lead conversions, increased revenue, better visibility and more brand awareness. Although it’s an important part of any business’s marketing strategy, it’s often overlooked.  

Leveraging SEO for Real Estate Agents

  • Optimize your listing

One of the easiest ways you can utilize real estate SEO is by optimizing your business listing on platforms such as Google My Business (GMB). This makes it easier for potential clients to find and reach you, especially if your information is accurate and updatedPertinent information includes your address, website, business hours, contact details, and photos. If you’re on GMB, you can also have your business listed on Google Maps.

  • Do keyword research

    real estate local seo keywords

    Do your research on the top local SEO keywords. Local SEO is an offshoot of SEO that focuses on location-based queries. Examples include “Properties for sale in X city” or “Homes for sale in YZ city” or “W city real estate agents”. 

    • Optimize your on-page elements

    Make sure that all your on-page elements are optimized for SEO. Check your title tags, meta descriptions and on-page links, among other elements. 

    • Check if your website is mobile-friendly

    Ensure that your website is mobile-responsive. Check to see if the page loads quickly and is easy to read or navigate, not only for desktop users but also for mobile or tablet users.  

    • Publish relevant and helpful content

    Content is king. Another way you can incorporate real estate SEO into your website is through publishing industry-relevant and high-quality content.  

    SEO for real estate agents is a challenging, time-consuming endeavor, but you can maximize your SEO effort with Hello SEOHello SEO provides business SEO services for real estate agents that can help your website rank higher on SERPS and let you focus on your business. We optimize your website for web searches and fix all your SEO issues. Get started today and find out how you can grow your business with Hello SEO. 


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