6 Ways to Grow Your Website's Organic Traffic
Organic traffic happens every time internet users click on a link that brings them to your website after typing a query on a search engine. In contrast, paid traffic occurs when users click on an advertisement that a company paid for to appear at the top of the search engine results page (SERP).
Why Invest in Organic Traffic?
Here are the following reasons why organic traffic should matter to website owners:
It delivers results.
Organic search listing contributed to 40% of web traffic in 2020, higher than the 28% of paid search. The first three organic positions on a SERP collected over 50% of total click-throughs.
It's more cost-effective in the long-run.
You may have to make an initial investment to produce search engine and voice search-optimized content. But compared to paid ads, an organic listing has no expiration date. High-quality content can continue to drive people to your brand as long as it stays on the web.
It generates trust and gives you a competitive edge.
Although paid results appear at the top of SERPs, internet users usually skip them and go after organic results, knowing that the former are mainly after sales. However, it's important that your business shows up on the first SERP, particularly the top three spots, to raise your click-through rate.
How Can Your Website Pull in More Visitors?
The following steps can help increase your organic search traffic:
1. Determine the current level of your website's organic search traffic.
Learn how to check organic traffic of a website. You can use Google Analytics to find out how many visitors your website gets. It will also show you the key terms that led visitors to your site within a date range. Other tools are available to conduct a similar analysis of your competitors' websites.
2. Keep your target audience in mind.
Getting a glimpse of your market's search behavior through Analytics will help you clarify your buyer persona. This will also help you decide what content will resonate with their needs and wants.
3. Practice content optimization.
For on-page SEO, use target keywords and key phrases on your website to make it easier for search engines to find you and list you in Google’s featured snippet. Your URL, title, description, and alt tags should also be optimized.
For off-page SEO, use quality external links to related pages. You can also opt for guest blogging so that your guests will feature a link to your website.
4. Improve page speed.
One in four website visitors leaves a site when loading time takes more than four seconds. On the other hand, conversion rate is 2.5 times higher for pages that load faster than one second. You can use Google's PageSpeed Insights or other platforms to test your website's speed.
5. Be mobile-friendly.
Ensure that your website has an adaptive design or a version that consumers can view on smartphones and other mobile devices. Consumers prefer using these devices for shopping as well as reading and sharing reviews.
6. Share your webpage content on social media and email.
Besides SEO, you can use your company's social media channels and send out emails to promote your content. This way, your followers can share your post and you can drive more people to your site.
Increase Your Organic Traffic with Hello SEO
Our team can help optimize your website so that its organic traffic can reach new heights. Our SEO package includes a dashboard that allows you to track organic traffic and compare it against your rivals. Learn more about the scope of our services by contacting us today.