Rank Higher on Google in 3 Easy Steps
For any online business, ranking high on search engine results page (SERP) is essential to connecting with potential customers. Having a high rank on Google’s search results pages, particularly, is important, as 63% of the search queries are done through Google. Notching the top spot on this search engine can get you around 31.7% of the online traffic.
In this article, we’re sharing tips on how to make your website rank higher on Google and on other search engines.
1. Enhance your on-page SEO.
SEO, or search engine optimization, is the process of managing and improving website content to raise its rank on the search engine result pages (SERP). SEO covers a lot of factors, but for this example, we’re focusing on the on-page aspect, which is one of the easiest aspects to handle.
On-page optimization requires simple steps, such as putting the search keyword you are trying to rank a website page for in that page’s title also known as the heading 1 tag. Next, adding other similar keywords two to three times through out the content of your page and placing a keyword also known as alt tag to each image on that page. As well as adding links throughout the page that link out to other pages on your site.
2. Provide high-quality content that matches search intent.
Since Google’s introduction of its artificial intelligence (AI) system RankBrain, the search engine giant has been able to determine how well website content matches the search queries users make. This means that content should be able to answer almost everything that the user would want to know in relation to the specific search keyword they used. By using specific keywords throughout your website, you will be able to attract the right clients to your business.
3. Optimize your site for mobile use.
Google has been prioritizing sites that have a mobile-friendly design. This makes sense, considering how majority of website traffic comes from mobile devices such as smartphones and tablets.
You can optimize your site to be mobile-friendly by changing image sizes and formatting the text to fit properly on mobile devices. This will give users a seamless experience when they view your site on mobile devices.
Keep your sentences short and to the point and condense useful information. It can be taxing for users to read long texts on mobile. Your website pages should display a combination of a compelling copy and well-positioned visual components.
Make your business’s information readily visible and make your phone and address clickable. This way, your site’s visitors can easily contact you or locate your place of business.
Want to Rank Higher on Google? Hello SEO Can Help
Raising your website’s SEO rank can be a bit daunting that is why you may want to look into getting help from a company that offers SEO services. Outsourcing SEO services can help improve your website’s ranking on search engine result pages (SERP) easily.
Hello SEO offers SEO services for business. They do all the heavy lifting for you by scanning your website for errors and key issues that may be preventing it from ranking higher. They offer solutions and fix your website’s SEO.
Learn more about Hello SEO services and how they can help you rank higher on Google. Get in touch with a representative today!