7 Tips to Improve Your Business’ Local SEO
Unlike its standard counterpart, local SEO puts emphasis on optimizing businesses to make them more visible locally, thus enabling them to connect with and offer their services to their immediate community.
When utilized properly, local SEO is a powerful tool that boosts the visibility of local businesses as well as helps them stay relevant in today’s increasingly competitive marketplace.
To give you a more competitive edge, we’re sharing some local SEO tips to help you boost your reach within your community.
Local SEO Tips for Businesses
Utilize local or location-based keywords
Focus on using local or location-based keywords in your content. Make sure that your keywords are relevant to your target local audience.
Tools like Google’s Keyword Planner help you find the right keywords by enabling you to filter keyword searches using location. Additionally, you can use location-specific mentions or landmarks for your keywords.
Aside from focusing solely on keywords, you need to create content that’s relevant to your audience. Focus on your community and deliver local content that would attract your target audience. You can get creative and try to come up with helpful resources that zero in on the local scene.
Create location pages
Location pages are helpful especially if your business has several locations. These provide your customers with information about your business, from your business name to customer reviews.
To bolster these pages, you can use Google Maps on your website to help pinpoint your business’s different locations. Avoid making duplicate content for your location pages as these can negatively affect your SEO performance.
If you only have one location, you can create an “About Us” page that focuses on delivering locally relevant information.
Acquiring backlinks is one of the most effective ways to improve your local SEO.
You can get backlinks by listing your business on online directories, guest posting on other websites, asking other websites for backlinks, and more.
Make sure that you get inbound links from relevant and authoritative sites.
Design your website to deliver a more pleasant user experience
Give your target audience a pleasant user experience by designing your website to be mobile-friendly. Take steps to make it load faster or tweak your user interface to be more user-friendly.
Make it easier for potential customers to interact with you.
Optimize your listings
There are numerous online business directories, like Google My Business, Bing or Yelp. Optimizing your listings on these sites, like posting accurate information and responding to customer reviews, will make you more visible, thus allowing potential customers to easily find you.
Post consistent business information
Your NAP—or your name, address, and phone number, among other business information—should be consistent across different listings. Make sure to include even the smallest details such as how your address is written.
Aside from boosting your reputation and improving your online presence, reviews can greatly impact your business. Regular and positive ones in particular are more likely to encourage consumers to choose a particular business.
Utilizing SEO Services
Hello SEO offers SEO services for business owners. Their services can help you improve your local SEO efficiently. They crawl your website to find SEO issues like site loading time, social activity, and keyword rankings. They then start improving your website’s SEO, giving you better traffic and ranking results in search engines like Google.
With our local SEO tips and with Hello SEO, optimizing your website for local SEO has never been easier.