Is Your SEO Strategy Working? Find Out Here
SEO, or search engine optimization, is a digital marketing strategy where you use different methods to optimize your web pages and boost their ranking in search engine results pages (SERPs).
In an SEO campaign, the endgame is to make your website more visible in online search results, so you can bring your brand closer to your target market, drive more traffic to your website, and eventually increase sales and revenue for your business.
How can I tell if my SEO campaign is good?
If you’re a business owner, this is one of the burning questions that will pop up after launching an SEO campaign, whether you have an SEO company working for you or your own SEO guy doing the job.
To measure the success of your SEO strategy and find out how good your SEO is, there are several metrics that you can look into:
One of the most important metrics of a good SEO strategy is website traffic. It refers to the number of visits or hits your website receives. One of the standard tools that you can use to measure website traffic is Google Analytics. You can measure website traffic by looking at the number of sessions within a period and see how your traffic-building efforts are doing since implementation.
Traffic to your site may not only come from search engines, but also from users who visit your web pages by typing your website’s URL or by clicking a link from an email, a social media platform, or another web page.
Keyword ranking performance
Before you run an SEO campaign, you decide which keywords to use to drive search traffic to your website. You can tell if your keywords are performing well if they appear on the first page of SERPs.
The click-through-rate (CTR) or the percentage of users who follow the link to your website from the search results also show if your keywords are still relevant.
Another indicator that your SEO is working is the conversion rate or the ratio between your website’s total number of visitors versus the number of visitors who turned to customers.
Conversion includes the number of users who requested a quote, purchased a product, or subscribed to a service from your website. It may also involve users who signed up their email, created an account, submitted a form, or added a product to their cart.
On-page performance matters, but backlinks are also an indicator of an effective SEO strategy. While the number of referring domains, or websites that link to your web pages, can contribute to SEO performance, you should also look into the quality and relevance of those inbound links.
A low bounce rate may show that your SEO strategy works. It is an engagement metric that represents the number of users who visit your website and then leave without viewing the content of your web pages any further.
Measure the Effectiveness of Your SEO Strategy with Hello SEO
At Hello SEO, we run an SEO report of your website to see you how good your current SEO is. We then help you improve your SEO by building you a strong SEO campaign so your web pages can rank higher in search engines and drive potential customers to your website. Contact us now for more information about our services.